

The story behind
Optimal By Nature
My journey from questioning conventional explanations to understanding human biology through a metabolic lens.
For as long as I can remember, I have been fascinated by the human body and why it behaves the way it does. What began as curiosity became a deeper search for answers. A search that eventually became the foundation of Optimal by Nature.
MY JOURNEY
For much of my life, I never imagined I would end up where I am today.
I grew up with dyslexia and struggled with reading, learning and concentration. I didn’t read my first book until I was in my forties, so the idea that I would one day spend years studying human physiology, metabolism, endocrinology and nutrition would have seemed almost impossible.
That changed when I began questioning what I had always been told about food, health and the human body.
After making fundamental changes to my own diet and lifestyle, I experienced changes in my health, concentration and ability to learn that made me want to understand what had happened and why.
That curiosity became years of independent study.
The more I learned, the more interested I became in the connection between apparently separate conditions, and in one question in particular:
Why is the body behaving this way?
I began looking beyond individual diagnoses and towards the biological environment in which symptoms develop.
Over time, this became the foundation of the framework I use today: toxicity, deficiency and trauma.
Things the body was never designed to carry. Things the body needs but may not be receiving. And physical or emotional stress that the nervous system may still be responding to.
Rather than seeing symptoms as random failures, I became fascinated by the body’s ability to adapt, compensate and survive.
My interest became even more personal when my wife, Joanne, began experiencing perimenopause. Her experience led me deeper into female physiology, metabolic health and the question of why the same hormonal transition can affect women so differently.
From there, the bigger picture became impossible for me to ignore.
What started as a search for answers about my own health had become a mission to help other people better understand theirs.
That is why I created Optimal by Nature.
My work is about education, nutrition, lifestyle and asking better questions. It is about looking beneath the label, exploring the factors that may be driving a person’s symptoms and helping people understand their own biology more clearly.
The body is not random. It adapts.
And understanding those adaptations is where my work begins.
From Questions to a Mission
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My approach
Instead of asking "What disease do you have?" I ask "Why has the body adapted this way?"
This single question changes everything.
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